Baltimore SEO/CREATIVE MARKETING

Meet Link the dog.

Link has a variety of responsibilities here at BizPro Solutions, and the most important one he has is to get your site more visitors. Why is that?

Well we don't pay Link a salary; he is paid strictly through commission. He only gets paid if your ROI (return on investment) is what we and you think it should be after acquiring our proven small business SEO strategies.

And Link is very motivated, unlike those other lazy beagles.

Link has bills. He just bought a new dog house, he has student loan payments, and he has to pay for his car (and personal driver).

So when you decide to go through BizPro for your Small Business SEO services, here is how Link fits into the process:

Let's say, for instance, that Mike Webkowski has a small hardware store in Baltimore, MD.

Mike has a web page, but it's stuck on page 4,593 of Google search results, and nobody ever visits his site (or his store). He decided to choose us for his affordable small business SEO services because of our excellent reputation and proven methods, and because he has heard that Link is the kind of dog that produces results.

First, Link and our on-page optimization team sit down and look at Mike's page.

1. Keywords. We make sure Mike's keywords are specific enough for Mike to capture his target audience. Mike isn't a huge online retailer, he just wants to sell more tools and lumber in Baltimore. So, instead of the keywords he has currently:
   
   "keywords=hardware, nails, plywood, tools"
   
   We (after running a keyword saturation and competition analysis report), decide that we can better optimize his page with these more specific keywords:
   
   "Baltimore hardware", "Baltimore lumber", "Baltimore Black and Decker", and so on
   
   
   
   That way, when prospective customers in Baltimore are searching on Google for a local hardware store (which 90% of people online do... search engines account for 90% of people's entry to web sites and online businesses) Mike will be able to draw more visitors to his site, which will in turn lead to more customers in his store.
   
   
2. Headers, titles, meta tags, content, and Alt Tags. These are also very important to Mike's success. When search engine spiders crawl Mike's site,   we have ways of optimizing these on-page features so that Google ranks your page with more importance (also knows as PageRank, and usually small businesses range from o to 5) so that you can get higher on search results.

After we optimize Mike's page and implement the keyword strategy, the next (and probably most important) step is sending Link out to search for inbound links for Mike's hardware store page.

We mentioned earlier that Link is a beagle, which is only half true. His mother was a beagle, but his father was a Labrador retriever. That means that, when Link goes out searching for links, he's able to sniff them out with his beagle senses

and retrieve them to make your page more successful.

Because, as you probably already know, the biggest factor in determining Mike's success is the launch of a successful link building campaign, which Bizpro and Link are experts at.

So, once Link sniffs out and retrieves some relates pages with high Page Ranks to link Mike's page to, Link runs back to headquarters.

He comes up with some creative articles that relates to Mike's web site, like the benefits of a Black and Decker sander vs. another brand, how to build a deck, etc. He submits the articles to blogs, posts information is forums and messageboards to promote is site, and many other proven SEO techinuques to build unique backlink,s which Google loves!

So, after all of this is done, Link's job is done, right? He wishes.

This is an ongoing process for about six months. In addition to Link building inbound links and submitting blog articles, he also has to run analytic reports (through Google Analytics, Omniture, Web Trends, and other proven analytic programs) for us to present to Mike.

These reports include:

• Visits and repeat visitors- Who is visiting the site and continues to check back?
  
  
• Logistics/Geotargeting- Who are Mike's visitors, where are they from, and how can Mike get the most from them strategically?
  
  
• Bounce vs. click through rate- Are people browsing Mike's site, or looking and leaving?
  
  
• Competition Analysis- What is Mike's competitors doing successfully that he isn't?
  
  
• Keyword conversion rate- Are the keywords Mike and Link chose working?
  
  
• Pay-per-click campaign success (if Mike decided to use our Adword and Pay-per-click campaigns, which he should!)
  
  
• ROI- Are you maximizing your Return on Investment? Mike is paying BizPro for a reason, and Link doesn't get paid if Mike doesn't!
  
  
• PageRank change- This is a slow and steady process. Mike won't jump to a 5 Page Rank in two weeks!
  
  
• Search engine position change- Is Mike's company becoming more visible and making his way to the first two pages of Google results?
  
  
• Bad back link monitoring- very important, if Mike has a "link farm" site or a page with a page rank of 0 linking to him, it could really hurt his status.
  
  
• and more

After the six month process, if Mike has decided that Link has done his job and he's seeing more people coming in to buy hammers and plywood, Mike will retain Link and Bizpro at a small fee for maintaining and continuing these services.

Click  HERE to get Link to sniff around for your site!